Health & Wellness: Proactive vs Reactive Consumers in the USA 2023
This report examines consumer attitudes to health and wellness in the USA, exploring trends across the food, drink, and supplement industries, broken down by Reactive and Proactive consumers.
£450
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About this report
What this report covers
How this report helps
• Segment consumers based on their attitudes and approaches to health, and the extent to which consumers are taking a proactive approach to wellness.
• Determine what health goals consumers have over the next twelve months, how they will look to address these goals, and what type of products/claims appeal.
• Evaluate how consumers measure their health and define good physical and emotional wellness.