FMCG Gurus - FMCG Gurus – Hot Drinks Global Report – 2022

FMCG Gurus – Hot Drinks Global Report – 2022

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FMCG Gurus – Hot Drinks Global Report – 2022

 Geographies:  Global  Industries: Category Insight, Non-Alcoholic Beverages  Published Date:  2022

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This report evaluates consumption habits, patterns, and motivations across the hot drinks market, ranging from traditional hot drinks to better-for-you alternatives, to those associated with offering moments of indulgence. The report analyzes how consumption habits are changing, why consumers turn to such drinks, and what claims they like to see across the hot drinks market from a health, sustainability, and quality perspective.

Files included in this report:

  • FMCG-Gurus-Hot-Drinks-Global-Report-2022.pdf
  • FMCG-Gurus-Hot-Drinks-Global-Report-2022.pptx

    • If you are a user, click here to login and download the report.

This report evaluates consumption habits, patterns, and motivations across the hot drinks market, ranging from traditional hot drinks to better-for-you alternatives, to those associated with offering moments of indulgence. The report analyzes how consumption habits are changing, why consumers turn to such drinks, and what claims they like to see across the hot drinks market from a health, sustainability, and quality perspective.

Report Agenda and Insights available:

Consumption Habits & Motivations
  • [NAB407] On average, how often do you drink the following hot drinks? Please select the answer that best fits Please note for these questions, we are talking about consumption and NOT purchasing - 2021
  • [NAB318] Where do you purchase such hot drinks from in the last six months? Please select all that apply - 2021
  • [NAB519] You state that you drink the following hot drinks. Have your consumption habits changed over the last six months? - 2021
  • [NAB300] At what time of day do you typically drink these hot drinks? Please select all the answers that apply
  • [NAB482] Do you deem the following types of products to be unhealthy or healthy? - 2021
  • [NAB828] We would now like you to think about what makes a hot drink appear more premium/ higher quality. For each type of hot drink, please select all the features that you think makes a hot drink more premium/higher quality
  • [NAB291] Are you concerned about hot drinks containing any of the following types of ingredients? Please select all that apply
Ingredients & Claims
  • [NAB899] Do you ever research information about beverage products through different channels such as the news or social media?
  • [NAB801] What kind of information do you research? Please select all that apply - 2021
  • [NAB122] How influential is this kind of information on your purchasing habits?
  • [NAB166] Typically, how often do you check nutritional labeling/nutri-score labeling when drinking the following types of hot drinks? Please select the answer that best fits - 2021
  • [NAB475] What kind of information do you check for on nutritional labeling/nutri-score labeling? Please select all that apply - 2021
  • [NAB060] How appealing are the following claims when related to the following type of products? - 2021
  • [NAB645] How appealing are the following claims when related to the following type of products? - 2021
  • [NAB496] How important are sustainability claims/pledges when choosing what beverage products to buy? - 2021
  • [NAB732] Do you look out for any of the following claims/pledges when hot drink products Please select all that apply - 2021
  • [NAB418] Would the use of botanicals/botanical flavors make you increase your consumption of beverages?
  • [NAB357] You state that the use of botanical flavors would make you increase your consumption of beverages. Which beverages would these be? Please select all that apply - 2021
  • [NAB433] Would you like to see the following botanicals in beverages? - 2021
  • [NAB785] Do you associate botanical ingredients with any of the following? Please select all that apply. Botanicals are... - 2021
Actions & Recommendations
  • [NAB131] What benefits do you associate with botanical ingredients? - 2021

Files included in this report:

  • FMCG-Gurus-Hot-Drinks-Global-Report-2022.pdf
  • FMCG-Gurus-Hot-Drinks-Global-Report-2022.pptx

    • If you are a user, click here to login and download the report.

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