The world is now twelve months into the pandemic, something that has changed the way that consumers address their health and lifestyles, especially as they question aspects of their lives that they previously took for granted. With more now known about the virus and consumers being more accustomed to the changes that they have made, this report uses four waves of survey data conducted over the period April 2020-February 2021 to examine how attitudes towards issues such as health, safety, sustainability, value, and indulgence are changing. The report also answers whether COVID fatigue is setting in, or whether the virus has changed attitudes and behaviors forever.
The world is now twelve months into the pandemic, something that has changed the way that consumers address their health and lifestyles, especially as they question aspects of their lives that they previously took for granted. With more now known about the virus and consumers being more accustomed to the changes that they have made, this report uses four waves of survey data conducted over the period April 2020-February 2021 to examine how attitudes towards issues such as health, safety, sustainability, value, and indulgence are changing. The report also answers whether COVID fatigue is setting in, or whether the virus has changed attitudes and behaviors forever.
Files included in this report:
FMCG-Gurus-How-Has-COVID-19-Changed-Consumer-Behaviour-Global-Report-2021.pdf
FMCG-Gurus-How-Has-COVID-19-Changed-Consumer-Behaviour-Global-Report-2021.pptx