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This report provides an in-depth analysis of consumer and attitudes and behavior in relation to joint and bone health. The report examines the extent to which people suffer joint and bone health problems and how this compares to three years earlier, concern towards this area of health, motivations for addressing joint and bone health problems and interest in products that address this area of wellbeing. The report provides strategic recommendations on how to target an area of health that consumers are becoming increasingly worried about and are trying to address.
Files included in this report