FMCG Gurus - FMCG Gurus – Joint and Bone Health in 2024 – Global report

FMCG Gurus – Joint and Bone Health in 2024 – Global report

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FMCG Gurus – Joint and Bone Health in 2024 – Global report

 Geographies:  Global  Industries: Healthy Ageing, Joint Health  Published Date:  2024

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FMCG Gurus – Joint and Bone Health in 2024 – Global report

Report Description:

This report explores the various barriers and challenges that arise as a result of modern-day living. Our findings offer insight into consumer attitudes and behaviors toward their joint and bone health. The report reveals consumer perceptions around joint and bone health, levels of satisfaction around these areas of health, and the steps they are taking to improve their joint and bone health. In addition, our findings present actionable recommendations for brands operating in the joint and bone health market.

This report will look at the following areas:

  • Consumer perceptions around what defines good joint and bone health.
  • The levels of satisfaction for consumers’ joint and bone health.
  • The various areas of health that consumers would like to address over the next twelve months.
  • Dietary changes that have been made to improve joint and bone health.
  • The most appealing food, drink, and supplement categories that consumers like to see claims with products actively improving joint and bone health.
  • The kinds of problems consumers experience regarding their joint and bone health, the steps they have taken to improve this over the last year, and the reasons they want to address these problems.
  • The most influential sources for finding out information about joint and bone health.
  • The most appealing claims on food, drink, and supplement products, and the benefits consumers would like to obtain from such products to aid their joint and bone health.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate joint and bone health problems among consumers by using consumer insights to suggest opportunities and innovation for the food, drink, and supplement markets.
  • Barriers: Understanding the existing barriers and challenges that come with modern-day living, causing widespread problems with joint and bone health.

Files included in this report:

  • FMCG-Gurus-Joint-and-Bone-Health-in-2024-Global-report.pdf
  • FMCG-Gurus-Joint-and-Bone-Health-in-2024-Global-report.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Joint and Bone Health in 2024 – Global report

Report Description:

This report explores the various barriers and challenges that arise as a result of modern-day living. Our findings offer insight into consumer attitudes and behaviors toward their joint and bone health. The report reveals consumer perceptions around joint and bone health, levels of satisfaction around these areas of health, and the steps they are taking to improve their joint and bone health. In addition, our findings present actionable recommendations for brands operating in the joint and bone health market.

This report will look at the following areas:

  • Consumer perceptions around what defines good joint and bone health.
  • The levels of satisfaction for consumers’ joint and bone health.
  • The various areas of health that consumers would like to address over the next twelve months.
  • Dietary changes that have been made to improve joint and bone health.
  • The most appealing food, drink, and supplement categories that consumers like to see claims with products actively improving joint and bone health.
  • The kinds of problems consumers experience regarding their joint and bone health, the steps they have taken to improve this over the last year, and the reasons they want to address these problems.
  • The most influential sources for finding out information about joint and bone health.
  • The most appealing claims on food, drink, and supplement products, and the benefits consumers would like to obtain from such products to aid their joint and bone health.

Report Agenda and Insights available:

Attitudes to Joint & Bone Health
  • [HAW379] We would now like you to think about bone health. What do you believe defines good bone health? Please select all that apply - 2023
  • [HAW944] We would now like you to think about joint health. What do you believe defines good joint health? Please select all that apply - 2023
  • [JH021] To what extent do you agree with the following statements?
  • [AN586] What areas of your health would you like to improve over the next twelve months? Please select all that apply - 2023
  • [JH768] Have you made any changes to your diet in the last twelve months to improve your bone and joint health? Please select all that apply
Symptoms & Actions
  • [JH592] In what categories do you like to see claims around products actively improving bone and joint health?
  • [JH681] Do you suffer from the following health problems?
  • [JH491] Have you taken any steps to improve your bone and joint health over the last twelve months? Please select all that apply
  • [JH089] Why do you want to address these problems? Please select all the answers that apply - 2023
  • [JH750] How interested are you in addressing the following health problems over the next twelve months?
  • [JH561] What reasons do you have for addressing these issues? Please select the answer that best fits - 2023
  • [JH018] You stated that you have been proactive in addressing these issues. What steps have you taken? Please select all that apply - 2023
  • [JH900] How influential are the following sources when it comes to finding out information about bone and joint health? - 2023
  • [JH156] We would now like you to think about nutritional supplements that do not require a prescription that either directly promote health claims. How appealing are nutritional supplements that promote the following claims?
  • [JH564] We would now like you to think about food and drink products that either directly promote health claims on packaging or are linked in general with addressing the following health issues? How appealing are the following claims on food and drink products? - 2023
  • [JH701] What benefits would you like to obtain from food and drink or nutritional supplements that aid your bone and joint health? Please select all that apply
Actions & Recommendations
  • [JH701] What benefits would you like to obtain from food and drink or nutritional supplements that aid your bone and joint health? Please select all that apply

Files included in this report:

  • FMCG-Gurus-Joint-and-Bone-Health-in-2024-Global-report.pdf
  • FMCG-Gurus-Joint-and-Bone-Health-in-2024-Global-report.pptx
  • If you are a user, click here to login and download the report.