FMCG Gurus – Men’s Health – Global Report 2023
Report Description
This report explores men’s attitudes and behaviors towards their health. The report examines men’s dietary and lifestyle habits. Our findings explore various areas of men’s health, including cognitive and mental health. Our report provides actionable recommendations for brands when targeting men.
This report will look at the following areas:
- How men measure good health.
- The areas of wellbeing that men would like to improve.
- Insights into the stigmas and challenges that men face.
- Men’s perceptions around certain health claims, revealing the most appealing claims and product attributes in food and drink.
- Men’s attitudes and behaviors regarding their digestive health, heart health, joint health and sleep health.
- Insights into men’s perceptions around their cognitive and mental health, including what they define as good mental wellbeing.
- Understand how the attitudes and behaviors of males in the health and wellness market compare to females.
- Identify how males evaluate good health, what their biggest wellness goals are, and what actions they are taking to achieve these goals.
- Develop strategies that help eliminate some of the social taboos that still act as barriers within the wellness market when it comes to issues such as weight and emotional health.
Files included in this report:
FMCG-Gurus-Mens-Health-Global-Report-2023.pdf
FMCG-Gurus-Mens-Health-Global-Report-2023.pptx