FMCG Gurus - FMCG Gurus – Men’s Health – Global Report 2023

FMCG Gurus – Men’s Health – Global Report 2023

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FMCG Gurus – Men’s Health – Global Report 2023

 Geographies:  Global  Industries: Healthy Ageing  Published Date:  2023

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FMCG Gurus – Men’s Health – Global Report 2023

Report Description

This report explores men’s attitudes and behaviors towards their health. The report examines men’s dietary and lifestyle habits. Our findings explore various areas of men’s health, including cognitive and mental health. Our report provides actionable recommendations for brands when targeting men.

This report will look at the following areas:

  • How men measure good health.
  • The areas of wellbeing that men would like to improve.
  • Insights into the stigmas and challenges that men face.
  • Men’s perceptions around certain health claims, revealing the most appealing claims and product attributes in food and drink.
  • Men’s attitudes and behaviors regarding their digestive health, heart health, joint health and sleep health.
  • Insights into men’s perceptions around their cognitive and mental health, including what they define as good mental wellbeing.
  • Understand how the attitudes and behaviors of males in the health and wellness market compare to females.
  • Identify how males evaluate good health, what their biggest wellness goals are, and what actions they are taking to achieve these goals.
  • Develop strategies that help eliminate some of the social taboos that still act as barriers within the wellness market when it comes to issues such as weight and emotional health.

Files included in this report:

  • FMCG-Gurus-Mens-Health-Global-Report-2023.pdf
  • FMCG-Gurus-Mens-Health-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Men’s Health – Global Report 2023

Report Description

This report explores men’s attitudes and behaviors towards their health. The report examines men’s dietary and lifestyle habits. Our findings explore various areas of men’s health, including cognitive and mental health. Our report provides actionable recommendations for brands when targeting men.

This report will look at the following areas:

  • How men measure good health.
  • The areas of wellbeing that men would like to improve.
  • Insights into the stigmas and challenges that men face.
  • Men’s perceptions around certain health claims, revealing the most appealing claims and product attributes in food and drink.
  • Men’s attitudes and behaviors regarding their digestive health, heart health, joint health and sleep health.
  • Insights into men’s perceptions around their cognitive and mental health, including what they define as good mental wellbeing.

Report Agenda and Insights available:

Attitudes towards Health
  • [HAW388] Please now think about the concept of health in general. How do you measure good health? Please select all that apply
Diets and Lifestyle Habits
  • [HAW809] What areas of wellbeing would you like to improve over the last twelve months? Please select all that apply
  • [HAW874] What do you think constitutes a healthy diet? Please select all that apply
  • [HAW059] To what extent do you agree with the following statement "I find it difficult to stick to healthy living goals on a daily basis"
  • [HAW089] To what extent do you agree with the statement "I will be able to maintain a healthy and balanced diet over the next twelve months"
  • [HAW394] What health claims are appealing when seeking out food and drink products? Please select all that apply
Areas of Men’s Health
  • [HAW767] We would now like you to think about waistlines. What do you believe defines good a healthy waistline? Please select all that apply
  • [HAW196] What product attributes will shape your perceptions of value when purchasing health products? Please select all that apply
  • [HAW429] We would now like you to think about digestive health. What do you believe defines good digestive health? Please select all that apply
Men’s Cognitive and Mental Health
  • [HAW341] We would now like you to think about heart health. What do you believe defines good heart health? Please select all that apply
  • [HAW944] We would now like you to think about joint health. What do you believe defines good joint health? Please select all that apply
  • [HAW569] Are you concerned that rising costs of living will impact your ability to manage any of the following areas of health? Please select all that apply
  • [HAW104] To what extent do you agree with the following statement "Addressing my cognitive and mental health is just as important as addressing my physical health"
  • [HAW222] We would now like you to think about mental wellbeing. What do you believe defines good mental wellbeing? Please select all that apply
  • [HAW381] We would now like you to think about sleep health. What do you believe defines good sleep health? Please select all that apply

Files included in this report:

  • FMCG-Gurus-Mens-Health-Global-Report-2023.pdf
  • FMCG-Gurus-Mens-Health-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

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