This report evaluates consumption habits, patterns, and motivations across the non-alcoholic beverage market, looking at better-for-you product categories and those inherently associated with indulgence. The report analyses how consumption habits are evolving, what claims are most appealing to consumers from a health and sustainability perspective when seeking beverages, and what attributes most shape perceptions of premium.
Files included in this report
FMCG-Gurus-Non-Alcoholic-Beverages-–Global-Report-2022.pdf
FMCG-Gurus-Non-Alcoholic-Beverages-–Global-Report-2022.pptx