Probiotics continue to grow in popularity, as consumers become more aware and more accepting of beneficial bacteria. Comparing how consumption habits have changed and evolved over the last couple of years, this report examines purchasing habits and consumption habits of probiotics and motivations for doing so. It also examines what ingredients and claims are influential on purchasing habits and what brands can do to continue to grow the popularity of the market.
Files included in this report
FMCG-Gurus-Probiotics-in-2021-Global-Report.pdf
FMCG-Gurus-Probiotics-in-2021-Global-Report.pptx