Sports Nutrition’s Next Growth Market: Winning the Ultra-Casual Consumer
Sports nutrition is moving beyond its traditional association with athletic performance as consumers look for products that support broader lifestyle and wellness goals.
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About this report
What this report covers
How this report helps
• Identify new audiences and understand their nutritional priorities.
• Develop targeted positioning for different consumer groups.
• Explore opportunities across protein, hydration and energy.
• Strengthen product appeal through taste and convenience.
• Respond to changing weight management and GLP-1 needs.
• Expand into everyday consumption occasions beyond fitness.