Our sugar and sweeteners report explores consumer attitudes and consumption habits, including the appeal of sugar-free claims, perceptions toward sugar, dietary habits, and more.
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About this report
How This Report Can Benefit the Industry:
Inspiring innovation: This report aims to help the industry navigate behaviors of avoidance and moderation by using consumer insights to suggest opportunities and innovation for the future of sugar and natural sweeteners.
Claims: What claims and attributes consumers want to see when considering different types of natural sweeteners. Including attributes associated with sensory appeal, healthiness, and sustainability.