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2024 GlobalGlobal Report

Sugars & Sweeteners Navigating Avoidance and Moderation for Better-For-You Consumption Habits: Global Report: 2024

Our sugar and sweeteners report explores consumer attitudes and consumption habits, including the appeal of sugar-free claims, perceptions toward sugar, dietary habits, and more.

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Sample pages. The full report includes all data and recommendations.

About this report

What this report covers

How this report helps

How This Report Can Benefit the Industry:

Inspiring innovation: This report aims to help the industry navigate behaviors of avoidance and moderation by using consumer insights to suggest opportunities and innovation for the future of sugar and natural sweeteners.

Claims: What claims and attributes consumers want to see when considering different types of natural sweeteners. Including attributes associated with sensory appeal, healthiness, and sustainability.