Meat consumption habits are changing as consumers navigate concerns around health, sustainability, animal welfare, and ultra-processing.
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About this report
• Identify consumers most receptive to meat and understand the motivations shaping their choices.
• Strengthen product positioning through credible protein, nutritional, and quality benefits.
• Address concerns around ultra-processing through simpler ingredients and clearer product information.
• Reinforce meat’s appeal through taste, familiarity, provenance, and responsible production.
• Explore opportunities to extend existing products into new snacking occasions and convenient formats.
• Align messaging with changing consumer needs while maintaining trust and credibility.