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This report examines consumer attitudes to weight and how the industry can respond to the ongoing obesity crisis. Over the last twelve months, eating and drinking habits have been impacted by the pandemic, something which has resulted in weight gain for many. At the same time, consumers are taking greater urgency in trying to maintain a healthy weight, adopting a broader approach to dieting, and focusing on healthy living as a life goal. This report highlights how consumers are trying to lose weight, what challenges they face, and what brands can do to help.
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