After two decades of growth during which plant-based alternative products evolved from a niche to a mainstream staple, the plant-based market is suffering from a backlash in public opinion in terms of on-going concerns a…
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About this report
How This Report Can Benefit the Industry:
Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
Addressing challenges: How brands can maximise the appeal of plant-based products in their own right and offer reassurance that these products are tasty, natural and nutritious.