FMCG Gurus - Understanding consumer attitudes to clean label in Sweden in 2018

Understanding consumer attitudes to clean label in Sweden in 2018

FMCG Gurus Report

Report summary


Published: November 2018

This Taste & Nutrition report examines the issue of clean label in Sweden, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.



Files included in this report


  •   Understanding consumer attitudes to clean label in Sweden in 2018.pptx



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Published
2018


Price
£2,500


Geographies
Europe, Sweden


Portfolios
Clean Label & Naturalness, Taste & Nutrition