The GLP-1 market continues to grow as consumers look for ways to improve their waistlines and address other areas of well-being. This is something that is creating new opportunities within the beverage market to deal with issues such as shrinking stomachs and the influence of side-effects as well as opportunities around natural stimulation of GLP-1 hormones. This presentation will look at what opportunities exist around nutrient-dense products and how these products can be best positioned to target consumers, as well as additional consumer segments that will find such products appealing. It will also look at how to maximize perceptions of safety and efficacy within these markets.
Head of Research & Insight at FMCG Gurus
Mike Hughes is Head of Research and Insight and has over 17 years’ experience analysing consumer trends across the food, drink and supplement industry. Mike has a particular interest in challenging industry perceptions when it comes to assumptions around how consumers think and behave, as well as identifying new and evolving trends across markets.
Business Development and Innovation Strategy Manager
Lauren Howard is the Head of Business Development and Innovation Strategy at Sensapure Flavors, where she bridges the gap between product innovation and flavor expertise. With a background in R&D and years of experience in the nutritional supplement and sports nutrition industries, Lauren brings a deep understanding of both the technical and creative sides of formulation. She’s passionate about crafting flavors that elevate functional products and enjoys tracking market trends to anticipate the next wave of ingredients, flavors, and applications shaping the industry. Lauren combines her technical insight with a collaborative, forward-thinking approach to help brands develop products that connect with consumers and stand out in an ever-evolving market.
