FMCG Gurus -Sensapure Webinar
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FMCG Gurus & Sensapure Webinar
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FMCG Gurus & Sensapure Present:

Opportunities in the Functional Beverage Space

DATE: 18 October 2023
DURATION: 60 Minutes

FORMAT: 45 Minute Presentation | 15 Minute Q&A

Presentation Description:

Join Sensapure Flavors and FMCG Gurus for a dive into the opportunities in the functional beverage (RTD) space in 2024. This review of the latest research in customer attitudes, interests, expectations, and trends will help sharpen your product development efforts and plans for 2024. Insights into the “Post Covid” world of heath, wellness, lifestyle aspirations of the functional beverage consumer will be shared. Don’t miss this data-driven presentation that examines the consumer’s wants and wishes for the next year and beyond.

3 Key Learning Points:

Evaluate changing health goals and purchasing in a post-pandemic environment where health is more considered.

Understand how health goals differ amongst seniors and young adults – and what issues they are most looking to address.

Determine what product attributes and claims are most influential on purchasing behavior in the functional beverage market.


Mike Hughes

Head of Research and Insight, FMCG Gurus

Mike Hughes is a passionate research and analysis expert with over 16 years’ experience. His knowledge spans across the entire food and drink spectrum and with a business degree from the Manchester Metropolitan University (UK), Hughes’ ability to analyse and qualify data is unmatched.

Shayne Howell

President Sensapure Flavors

Shayne Howell has never done anything halfway. His promotion to the role of President at Sensapure Flavors comes after several years leading the operations at the Utah-based flavor house and has been planned for some time now. Jeff Reynolds, Founder and CEO of Sensapure, said, “Shayne has demonstrated outstanding leadership, capability, dedication, focus & patience in his role as COO. His dedication to loving those he leads -- and leading by example through outstanding service to our customers is evident to all who know him. He is well qualified to become the President of Sensapure.”

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