The Evolution of Better For You

Description

The trend of “better for you” food and drink products has gained significant momentum within the industry in recent years. As consumers become increasingly health-conscious and well-informed about the impact of their dietary choices, there has been a noticeable shift towards products that offer nutritional benefits and promote overall wellness.

This Bitesize Trend Digest will look at the following areas:

• Insights into natural sweeteners, exploring the avoidance and moderation of sugar, and the importance of sensory appeal.
• An interview with FMCG Gurus’ Marketing Manager, Will Cowling, revealing the current innovations in better for you food, and how brands can create maximum appeal for their products in the better for you market.
• Examining healthier options and the significance of nutritional information in the bakery market.
• Exploring the impact of herbal remedies on emotional and physical wellness.
• Outlining green and clean options and the importance of origin and traceability in terms of ingredients.