FMCG Gurus -Webinar Sustainability
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Developing effective strategies to target ethical and environmentally orientated consumers

Sustainability: Developing effective strategies to target ethical and environmentally orientated consumers

START DATE: 23-07-2020     START TIME: 3:00 PM BST     DURATION: 45 Minutes

Webinar Description: (30-minute presentation / 15-minute Q&A)

This webinar will examine how consumer attitudes towards the environment are evolving and what they expect from brands when it comes to the topics of sustainability and responsible behavior. The webinar will focus on how to effectively communicate corporate and socially responsibility messages and how to successfully align sustainable products with key consumer need states when it comes to health and formulation.

What You Will Gain From This Webinar:

    Idea generation on developing effective sustainability strategies.
    An understanding of how to successfully communicate sustainability       strategies.
    The latest consumer insight on sustainable behavior and how it is       shaping the industry.

    Exploration of the challenges associated with sustainability       strategies – and how to overcome them.

All our webinars include a free report which can also be found in our report store.

Webinar Presentation Included

"Sustainability: Examining how consumers are adopting more environmentally friendly lifestyles"

This report examines consumer concerns around ethical and environmental issues, and how this is shaping their attitudes and behaviors across the food, drink and supplement markets.

Key objectives of this presentation:

     Identify what sustainability issues matter to consumers and how they        are responding to this.
    Develop effective strategies to help better communicate sustainability        plans.
    Understand how consumer attitudes towards the environment are        being shaped by COVID-19.
    Address barriers that exist when it comes to launching sustainability        strategies.


Mike Hughes

Head of Research and Insight

Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.

Alan Harrington

Sales Director

As the Sales Director for FMCG Gurus, Alan is responsible for developing client relationships and understanding the latest consumer insights to ensure continued best practices. He has a keen eye for exploring new consumer trends and how this, in turn, can help his clients be more successful.

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