Webinar Description: (30-minute presentation / 15-minute Q&A)
This webinar will examine how consumer attitudes towards the environment are evolving and what they expect from brands when it comes to the topics of sustainability and responsible behavior. The webinar will focus on how to effectively communicate corporate and socially responsibility messages and how to successfully align sustainable products with key consumer need states when it comes to health and formulation.
Idea generation on developing effective sustainability strategies.
An understanding of how to successfully communicate sustainability strategies.
The latest consumer insight on sustainable behavior and how it is shaping the industry.
This report examines consumer concerns around ethical and environmental issues, and how this is shaping their attitudes and behaviors across the food, drink and supplement markets.
Identify what sustainability issues matter to consumers and how they are responding to this.
Develop effective strategies to help better communicate sustainability plans.
Understand how consumer attitudes towards the environment are being shaped by COVID-19.
Address barriers that exist when it comes to launching sustainability strategies.
Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.
As the Sales Director for FMCG Gurus, Alan is responsible for developing client relationships and understanding the latest consumer insights to ensure continued best practices. He has a keen eye for exploring new consumer trends and how this, in turn, can help his clients be more successful.
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