FMCG Gurus - FMCG Gurus – Active Nutrition Regional Report – North America – 2022

FMCG Gurus – Active Nutrition Regional Report – North America – 2022

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FMCG Gurus – Active Nutrition Regional Report – North America – 2022

Geographies: Canada, Mexico, North America, Regional, USA Industries: Active Nutrition, Category Insight Published Date: 2022

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This regional report explores the growing category of Active Nutrition consumers in North America. These consumers are adopting a preventive and proactive approach to their health. To do this they are making changes to multiple aspects of their diets and lifestyles to address both physical and mental well-being. As these consumers continue to make changes, they turn to sports nutrition products to help facilitate this. The sports nutrition market should be aware of and appeal to this group of consumers.

Files included in this report:

FMCG-Gurus-Active-Nutrition-Regional-Report-North-America-2022.pdf
FMCG-Gurus-Active-Nutrition-Regional-Report-North-America-2022.pptx

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Report Agenda and Insights available:

Evolving Behaviors

[AN584] You state that you have become more conscious about your health. Why is this? Please select the answer that best fits - 2021
[AN805] Thinking about the last two years, how has your approach to your health changed? Please select the answer that best fits
[PRE599] How do you think your health has changed over the last two years?
[AN140] You state that you weren't suffering from any symptoms but wanted to take a more proactive approach to health maintenance. Why was this? Please select all that apply - 2021
[CO991] Thinking about your health in the long-term, has the coronavirus made you more conscious about any of the following? Please select all that apply - 2021
[CO232] As a result of the coronavirus, do you think you will make greater attempts to stay healthier in the future? Please select the answer that best fits
[CO838] Are you concerned about the current coronavirus? Please note that any reference to coronavirus refers specifically to COVID-19 and not any other form of coronavirus
[AN586] What areas of your health would you like to improve over the next twelve months? Please select all that apply - 2021
[AN358] In the last two years, have you tried to do any of the following? Please select all that apply

Consumer Diets

[AN398] Do you research information on how to lead a healthier lifestyle?
[AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply
[AN132] Where do you look to obtain information from about leading a healthier lifestyle? Please select all that apply - 2021
[AN634] Have you done any of the following in the last two years? Please select all that apply - 2021
[AN413] You state that you have changed your diet in the last two years. What have you done? Please select all that apply - 2021
[AN835] For what purposes did you change your diet? - 2021
[AN787] If you skip a meal do you replace it with a snack?
[AN639] What claims do you think make a snack healthy? Please select all that apply - 2021
[AN423] In the last twelve months, have you directly changed snacking on products such as chocolate and confectionery to snacking on high protein and/or low sugar products instead? - 2021
[AN275] When it comes to choosing healthy/high protein snacks, what would prevent you from buying? Please select all that apply
[AN275] When it comes to choosing healthy/high protein snacks, what would prevent you from buying? Please select all that apply
[AN275] When it comes to choosing healthy/high protein snacks, what would prevent you from buying? Please select all that apply
[AN989] What kind of format do you like to see high protein snack products? Please select all that apply - 2021
[AN550] In the last twelve months have you consumed any of the following either as a snack or as part of or supplement to a meal - 2021
[AN356] When it comes to high protein snack products, are you concerned about any of the following?
[AN356] When it comes to high protein snack products, are you concerned about any of the following?

Consumer Lifestyles

[AN878] How would you best describe your diet? - 2021
[AN022] You state that you do not eat/drink dairy or look to moderate intake. Is this a change to your diet that you have made in the last two years?
[AN573] You state that you have changes to your diet in the last two years to moderate/avoid intake of meat. Are you concerned that you may be missing out on certain nutrients obtained from meat as a result of this?
[AN128] You state that you have changes to your diet in the last two years to moderate/avoid intake of dairy. Are you concerned that you may be missing out on certain nutrients obtained from dairy as a result of this?
[NS472] Have you looked to increase your intake of functional/fortified food in the last six months?
[AN786] You state that you have taken nutritional supplements. What areas of your health were you looking to improve? Please select all that apply - 2021
[NS241] You state that you have increased your intake of functional/fortified food in the last six months/ Why is this? Please select all that apply - 2022
[IMU135] What changes have you made? Please select all that apply
[IMU448] In the last twelve months, have you made any changes to your diet and lifestyle in order to improve your immunity?
[AN719] What exercise do you typically engage in? Please select all that apply - 2021
[AN597] You state that you have exercised more. Have you purchased any of the following products in the last six months specifically to help you with exercising (either before, during or after)? Please select all that apply - 2021
[CO640] Do you believe you will do any of the following after the coronavirus situation is over? Please select all that apply
[AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply - 2021
[AN430] When trying to lose weight did you do any of the following? Please select all that apply
[PRE923] Do you have plans to address the following areas of health over the next twelve months?

Actions & Recommendations

[AN837] You state that you have looked to improve your mental wellbeing. What steps have you taken? Please select all that apply - 2021
[AN646] You state that you have looked to improve your sleeping patterns over the last twelve months. What steps have you taken? Please select all that apply - 2021
[SSM236] To what extent do you agree with the statement "My sleep health has been impacted by COVID-19"
[IMU135] What changes have you made? Please select all that apply

FMCG Gurus – Active Nutrition Regional Report – North America – 2022

FMCG Gurus – Active Nutrition Regional Report – North America – 2022

Buy Now for £1100

Files included in this report:

Report Agenda and Insights available:

Files included in this report:

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