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2025 GlobalTrend Report

Addressing Ultra-Processing Claims in the Bakery Sector: Trend Report: 2025

This report explores how the bakery sector is impacted by rising scrutiny around ultra-processed food claims and shifting consumer expectations of transparency.

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About this report

What this report covers

How this report helps

How This Report Can Benefit the Industry:

Identifies consumer trends around the bakery sector.

Offers actionable methods for brands to mitigate changing attitudes while maintaining product appeal.

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