FMCG Gurus – Soft Drinks – Global Report – 2024
Report Description:
Our Soft Drinks report explores consumer insights into consumption habits, perceptions around ingredients, nutritional labeling, and sustainability. In addition, the report examines consumer perceptions of the healthiness of different beverages and ingredients.
This report will look at the following areas:
- The proportion of consumers who say they turn to soft beverages at least weekly.
- The top five beverages consumers deem to be unhealthy.
- Consumer concerns regarding certain ingredients in soft drinks, and who check nutritional labelling, including the kind of information they specifically look for.
- The kind of features consumers think make a beverage more premium or higher quality and the most appealing claims.
- The reasons why consumers drink certain beverages.
- The benefits associated with botanical ingredients.
- The proportion of consumers who say sustainability claims/pledges are important when choosing what beverages to buy.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the soft drinks market by using consumer insights to suggest opportunities and innovation for the future.
- Claims: Reveals the claims consumers want to see when considering different types of soft drinks. Including the ingredients, health benefits, and sustainability pledges they find appealing.
Files included in this report:
FMCG-Gurus-Soft-Drinks-Global-Report-2024.pdf
FMCG-Gurus-Soft-Drinks-Global-Report-2024.pptx