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This report provides an in-depth analysis of the European bakery sector from a market, consumer and product perspective. The report provides historical and forecasted market values and volumes for key product categories, as well as analyzing consumption habits and consumer attitudes and behaviors across 25 bakery categories. This includes looking at what key product claims are influencing consumption patterns. Finally, the report also provides strategic recommendations for industry players and examples of best practice new product development, as well as examining how FMCG Gurus Top Ten Trends for 2020 are shaping developments in the market.
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