FMCG Gurus - Understanding global consumer trends in the food and drink packaging industry 2018

Understanding global consumer trends in the food and drink packaging industry 2018

FMCG Gurus Report

Report summary

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Published: July 2018

This Packaging Insight report examines global consumer trends across the food and drink market from a packaging perspective, exploring key consumer needs and wants, and the implications and opportunities that this creates when it comes to packaging. The report analyzes eight key mega-trends – changing demographics, sustainability, convenience, value, indulgence, health, comfort and expression. From this, the report examines consumer attitudes and behaviors and what brands can do with packaging to clearly communicate product attributes in order to increase perceptions of value added and shape buying behavior in the food and drink industry.


Files included in this report


  •   Understanding global consumer trends in the food and drink packaging industry 2018.pdf

Published
2018


Price
£2,500


Geographies
Africa, Asia Pacific, Europe, Global, North America, South Africa


Portfolios
Packaging, Packaging Insight


Pages
72