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Published: July 2018
This Packaging Insight report examines global consumer trends across the food and drink market from a packaging perspective, exploring key consumer needs and wants, and the implications and opportunities that this creates when it comes to packaging. The report analyzes eight key mega-trends – changing demographics, sustainability, convenience, value, indulgence, health, comfort and expression. From this, the report examines consumer attitudes and behaviors and what brands can do with packaging to clearly communicate product attributes in order to increase perceptions of value added and shape buying behavior in the food and drink industry.
Files included in this report
- Understanding global consumer trends in the food and drink packaging industry 2018.pdf