FMCG Gurus - Hydration Matters

Pages: 11 Topic: Health & Wellness Published Date: 2024

Description

Our hydration free resource is designed to help brands navigate the evolving landscape of the drinks market. The resource explores consumer perceptions towards how hydrated they feel. In addition, our findings explore the interconnection of hydration with nutrition, emotional wellness, digestive health, skin health, and metabolic health.

This free resources will look at the following areas:

Insights into how often consumers feel hydrated.
What consumers associate with having good hydration levels/being hydrated with having a positive impact on various areas of wellbeing.
The proportion of consumers who recognize the link between skin health and overall health.
The number of consumers who say they understand the links of hydration and metabolic health.
Levels of satisfaction with cognitive health and the links with hydration.

Report Agenda and Insights available:

Section 1: Consumer Fatigue

[HAW196] What product attributes will shape your perceptions of value when purchasing health products? 2023

Section 2: Gut Health Precision

[PRE288] The proportion of consumers who say that they have heard of the microbiome or gut microbiome/microbiota. 2022
[AN358] The proportion of global consumers who attempted to improve their digestive health in the last two years. 2023

Section 3: Rising Costs