FMCG Gurus - Health & Wellness: What's Next? - Bitesize Trend Digest 2024

Pages: 15 Topic: Health & Wellness Published Date: 2024

Description

Over the last few years, consumers have experienced various worries caused by the global events occurring around them, with the first being Covid-19. As the world returns to some form of normality post-pandemic, a new era of uncertainty has been brought about due to the cost of living crisis. Rising prices are impacting not only consumers’ shopping habits, but also their emotional and physical health.

In light of the Covid-19 pandemic, a significant proportion of consumers became proactive in addressing various aspects of their health. As a result, this led to many consumers’ adjusting their dietary and lifestyle choices to facilitate their long-term health.

This Bitesize Trend Digest will look at the following areas:

Insights into the proactive consumer, including proactive approaches to health and wellness and a greater emphasis on healthy ageing.
An interview with FMCG Gurus’ Head of Research & Insight, Mike Hughes, revealing the current innovations in health & wellness food, and how brands can create maximum appeal for their products in the health & wellness market.
Explores the importance of emotional wellness, long-term health, and energy enhancing products.
Webinar insights with Nexira’s International Marketing Manager, Leslie Lannebere, discussing the weight management market.
Insights into health and wellness trends in the soft drinks market.

Report Agenda and Insights available:

Section 1: The Proactive Consumer

[HAW75950] To what extent do you agree with the following statement “I want to stay fit and active until as late in life as possible” Respondents who selected “Yes” to the question “Have you still looked to improve your health over the last two years?” 2023

Section 2: Emotional Wellness & Mood

[HAW104] To what extent do you agree with the following statement “Addressing my cognitive and mental health is just as important as addressing my physical health” Respondents who selected “Yes” to the question “Have you still looked to improve your health over the last two years?” 2023
[SSM843] How interested are you in food, drink, and supplement products that help improve sleeping patterns? 2022
[SSM675] Have you ever used any of the following to help improve your bedtime habits? 2022
[HAW809] What areas of wellbeing would you like to improve over the last twelve months? Respondents who selected “Yes” to the question “Have you still looked to improve your health over the last two years?” 2023
[NAB482] Do you deem the following types of products to be unhealthy or healthy? Respondents who selected options to the question “On average, how often do you drink the following beverages?” 2021

Section 3: The Soft Drink Markets

[HAW604] In what beverage categories would you like to see health boosting ingredient claims? 2023
[CN632] In which product categories do you believe natural claims are important? 2023
[HAW874] What do you think constitutes a healthy diet? 2023