Commercial Decision Engine

Find the opportunity. Assess its commercial strength. Decide what to back.

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Consumer Decision Intelligence

Know which FMCG ideas to back, and how to defend the decision

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1Access primary consumer evidence
2Identify commercial opportunities
3Make the right commercial decisions

Built on more than a decade of consumer research

1bn+ Consumer data points

4000+ Surveys on platform

20+ New multi-market studies every year

40 Markets covered globally

2000+ Insight reports published

Resources

Latest consumer research, reports and thinking

Explore free insights, trend analysis and report content built from FMCG Gurus consumer research.

Trend Resource · Global · 2025

Top Ten Consumer Trends for 2026 — Global Report

Ten defining consumer trends across food, drink and supplements — with strategic recommendations and innovation pathways for FMCG teams.

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Webinar · Nov 2025

Top Ten Trends for 2026 — Webinar

Key consumer forces shaping FMCG markets in 2026.

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Health &
Wellness

Trend Resource

Health & Wellness Consumer Insight

Consumer attitudes to health across food, drink and supplement categories.

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Consumer insight on GLP-1 weight-loss medications

Free Insight

The Future of Weight Loss: Consumer Insights on GLP-1 Medications

Trend Resource

Protein & Dairy’s Next Wave: Functional, Fortified and Personalised

Report Store

Heart Health and Plant Sterols: An Opportunity for Ingredient Brands

Category Report

Cognitive Health 2026: Consumer Demand Across 20 Markets

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Trusted Globally

Trusted across the global FMCG value chain

Used by insight, innovation, category and strategy teams across food, drink, ingredients, supplements and packaging.

DSM-Firmenich

FMCG Gurus has become a valuable strategic resource for DSM-Firmenich. The depth and quality of the data have been instrumental in supporting our Health & Well-being programs.

Lantmännen Unibake

FMCG Gurus helps me turn consumer insight into compelling commercial storytelling. It’s a valuable resource when building customer presentations and supporting new product launches with relevant market trends.

Fonterra

The information they provide has been very valuable in helping us get an insight into consumer needs and behaviours in multiple markets.

AI capabilities

Meet Sensia AI and DEE.

Sensia AI helps teams explore and evaluate consumer research. The Decision Evidence Engine turns consumer evidence into structured recommendations teams can act on and defend.

Sensia AI

Ask a commercial question. Get a structured, sourced answer.

Type a question. Sensia searches more than a decade of primary consumer research and returns a cited, structured answer in seconds.

"Which health claims resonate most with UK yoghurt buyers aged 35–50?"

↳ Gut health (62%), protein (54%), low sugar (48%) — 3 sources cited

◆ Search more than a decade of consumer research in seconds.

◆ Explore format, claim, audience and market questions.

◆ Every answer links back to the underlying research.

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Decision Evidence Engine

Commercial Argument Card

FMCG Gurus · Proprietary Survey Data

◆ Structured recommendations, not just data

◆ Innovation, positioning, claims and launch

◆ Built for stakeholder sign-off and team alignment

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Solutions

Choose how to access consumer intelligence

Subscription access, custom research or individual reports. Choose the approach that fits what you need to achieve.

Consumer Intelligence Subscription

Custom Research

Report Store

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