FMCG Gurus - Health & Wellness Trends in APAC - 2025

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Pages: 17 Topic: Health & Wellness Published Date: 2024

Description

In Asia-Pacific, consumers continue to take a proactive approach to health and wellness, especially as they feel that various aspects of their well-being could be improved and that their diets and lifestyles are currently acting as a barrier to wellness, especially as they return to their busy lives. Moreover, consumers believe that they face various levels of uncertainty and challenges, some of which they have little to no control over. As such, consumers are focusing more on day-to-day health, and emotional wellness, looking to navigate an era of uncertainty and addressing wellness issues where improvements are easier to measure. Consumers now assess their well-being based on their daily experiences and self-perception, rather than solely out of fear of illness and disease.

Particularly there has been a rise in efforts to enhance sleep patterns, as consumers acknowledge the crucial role of emotional well-being in addition to physical health. Many individuals in the region are dissatisfied with the quality and quantity of their sleep. Looking ahead, consumers foresee challenges stemming from the increasing costs of health and wellness products. This is expected to affect their daily routines in terms of making trade-offs in nutrition and experiencing elevated stress levels due to worries about affordability. Therefore, consumers are likely to become more price-conscious while still seeking out health and wellness products. This shift signifies that consumers are transitioning towards a more discerning approach that evaluates both the value and necessity of such products.

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