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23 October 2026
How Ready-to-Mix Beverages Can Compete on Value
Ready-to-mix beverages already have an established role in areas such as sports nutrition...
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12 October 2026
Probiotics: Why Differentiation Matters More Than Ever
Probiotic trends show a shift from specialist digestive health products toward everyday...
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9 October 2026
Why Nostalgia Is Shaping Food and Drink Innovation
Nostalgia in food and drink is taking on a new role as consumers look for familiarity in a world that...
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2 October 2026
Why Immune Support Is Becoming a Health Priority
Immune health has traditionally been associated with winter, illness, and times when consumers feel...
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24 September 2026
Why Flexible Family Food Is Changing Mealtimes
Family eating habits are changing as teenagers and older children gain more independence. Different...
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18 September 2026
Why Health Claims Need to Build Consumer Trust
Consumers have more ways to question health claims than ever before. They can search online...
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10 September 2026
How Healthy Aging Priorities Change Across Generations
Healthy aging is no longer only relevant to older consumers. People across generations are thinking...
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2 September 2026
Why Fiber Is Becoming More Aspirational
For many years, fiber has been linked with digestion and regularity. Consumers understand some of...
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26 August 2026
Why Responsible Water Use Matters
Water is essential to every part of the food and drink industry. Yet, responsible water use often receives...
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19 August 2026
The Growing Functional Value of Everyday Foods
Health has become an important part of how consumers choose food and drink. However, the...
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12 August 2026
What’s Driving the Shift in Healthier Snacking?
Consumers are becoming more conscious of what goes into their food. However, this does not mean...
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7 August 2026
Women’s Health Beyond Hormones
Women's health is becoming one of the biggest opportunities in nutrition. However, brands risk...
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31 July 2026
Why Proactive Hydration is Moving Beyond Water
Hydration is no longer just about drinking more water. Today, consumers want products that fit...
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16 July 2026
Why Sleep Health Is an Everyday Wellness Priority
Consumers continue to struggle with sleep quality, making sleep health an important wellness...
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3 July 2026
Protein Coffee As a Mainstream Wellness Opportunity
Protein coffee is moving from niche innovation to mainstream wellness. Consumers no longer see...
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22 May 2026
Why Meal-Time Hacks Are Reshaping Convenience Food
Consumers want meals to feel more creative, healthier, and rewarding. However, busy lifestyles...
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1 May 2026
Sustainability as a Baseline Expectation
Sustainability still matters, but it is no longer enough on its own. Consumers expect brands to act...
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24 April 2026
Why Ingredient Transparency Is the New Premium
The desire to position products as premium is not new. However, what defines premium...
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16 April 2026
Good Fats vs Bad Fats in a Calorie-Conscious World
GLP-1 adoption and rising calorie awareness are shifting consumer behavior toward more...
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27 March 2026
Permissible Indulgence: Why Treats Need a New Role
Permissible indulgence is reshaping the food and beverage industry in 2026 as consumers look for...
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19 March 2026
Proof Over Promise: Building Brand Trust in 2026
The food and beverage industry is facing a major shift in consumer trust. For a long time, brands...
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12 March 2026
Redefining Wellness: From Long-Term Goals to Daily Priorities
The definition of health is changing fast. For years, the industry focused on "longevity", the idea of...
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12 March 2026
The Protein Shift: Why High-Protein is Moving into the Mainstream
In 2026, the protein market is undergoing a major transformation. It is no longer a niche category...
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20 February 2026
Alcohol Moderation is Rising, But Not How Brands Expect
Alcohol consumption is changing, but not disappearing. Across generations, consumers...
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12 February 2026
The GLP-1 Effect: Medical Nutrition Meets Mainstream Use
Awareness of GLP-1 medications has grown rapidly, pushing them from clinical settings into...
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23 January 2026
How Ingredient Integrity is Redefining Clean Label
As consumers become more intentional about what they eat and drink, expectations around product...
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8 January 2026
How Social Media is Shaping Today’s Consumers and Brands
Social media has become one of the most influential forces shaping modern consumer expectations...
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16 December 2025
Hydration and Clean Energy: New Consumer Expectations
As consumers continue to re-evaluate their daily habits, they are making the link between energy...
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9 December 2025
Tea and Coffee: Quality, Wellness, and Value Redefined
Coffee and tea continue to play an essential role in daily routines for many consumers, but...
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2 December 2025
How GLP-1 Medications are Reshaping Food and Drink
GLP-1 medications are becoming more common across the globe, moving away from a niche to...
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25 November 2025
Green Powders and Superfoods in Modern Wellness Routines
As consumers continue to navigate health challenges day-to-day, many are turning to...
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11 November 2025
Heart Health and Plant Sterols: An Opportunity
Heart health is the number one wellness concern for global consumers, with 38% of consumers saying...
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28 October 2025
Protein Fortification in Dairy: Meeting Consumer Demand
Nutritional content continues to play a key role in consumers’ dairy choices. Many view dairy as...
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21 October 2025
The Role of Nutrition in Cognitive Performance
As health and wellness trends continue to grow, cognitive health is becoming a top priority for...
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16 October 2025
Taste Trends in Global Savory Foods
In a market shaped by rising living costs and shifting lifestyle habits, consumers are increasingly looking...
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30 September 2025
Unlocking the Power of Ocean Ingredients
Consumers continue to look for food and drink that are natural, trustworthy, and good for long-term...
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15 September 2025
Functional Ingredients for Everyday Health
In more recent years, consumer attitudes towards health have shifted. Instead of focusing on...
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8 September 2025
How Bakery Brands Can Tackle Ultra-Processing Concerns
FMCG Gurus' research shows that nearly six in ten consumers have become more attentive to...
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26 August 2025
Protein Bars and the Evolution of Snacking
Over the past ten years, sports nutrition has expanded dramatically. This is both in terms...
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18 August 2025
Indulgence and Quality Still Define Food and Drink Choice
Indulgence continues to play a vital role in how consumers select and enjoy food and beverages...
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12 August 2025
Are Minimalist Diets Redefining Everyday Health Choices?
Consumer priorities are shifting when it comes to health and food. Health is no longer focused on just...
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5 August 2025
Is Plant-Based Protein the Future of Sustainable Eating?
Growing concerns around climate change and environmental challenges are leading consumers...
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30 July 2025
Private Label: Evolving from Alternative to First Choice
Private label is gaining momentum globally as traditional measures of brand value, like heritage...
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17 July 2025
The Value of Connection and Shared Experiences
In the coming years, many consumers will place equal, if not greater, importance on their mental...
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11 July 2025
Repositioning Fiber as an Aspirational Ingredient
Globally, consumers are aware of dietary fiber. FMCG Gurus consumer insights reveal that...
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10 July 2025
Emerging Opportunities in Skin and Nail Health
FMCG Gurus consumer insights reveal that 25% of global consumers are concerned about their skin...
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19 June 2025
Collagen in Focus: Meeting Skin and Joint Health Demand
Global familiarity with collagen has surged in recent years, with 90% of consumers now...
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6 June 2025
How Sensory Experiences Drive Food and Beverage Choices
In a saturated market, standing out is everything. For food and beverage brands, bright, bold...
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5 June 2025
Mindful Living: Consumer Perspectives on Wellness
Post-pandemic health priorities are continuing to evolve. As a result, consumers are placing less...
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22 May 2025
Women and Wellness: Evolving Priorities
According to FMCG Gurus' consumer insights, nearly 70% of women describe their health as good...
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20 May 2025
Beyond Cocoa: The Rise of Chocolate Alternatives
Cocoa prices are at an all-time high. This is resulting in chocolate and confectionery brands exploring...
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29 April 2025
Nostalgic Food and Drink: Finding Comfort in the Familiar
In today’s fast-paced and unpredictable world, many consumers are turning to nostalgic food and...
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15 April 2025
Beverages: 3 Trends to Watch in 2025
In 2025, people are embracing a more balanced approach to health — one that allows for...
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14 April 2025
Protein Hybrids: Innovation or Potential Controversy?
Food shortages and the environmental challenges affecting global supply chains are concerning for...
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8 April 2025
What are the Opportunities and Challenges Around GLP-1 Injections?
Over the past couple of years, awareness of GLP-1 drugs among consumers has grown exponentially...
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8 April 2025
Trouble sleeping: What’s keeping consumers up at night?
Across all age groups, consumers are grappling with concerns about their health and overall well-being...
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20 March 2025
How global politics is influencing consumer behavior in 2025
In 2025, where politics is divisive and the threat of conflict can feel ever present, around one third of consumers have feelings of...
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14 March 2025
How Gen Z are navigating beauty from within in 2025
In 2025, consumers of all ages are taking a holistic approach to beauty. This is due to the relationship...
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26 February 2025
How supply chain shortages affect brands in 2025
The global landscape is intricately connected through a web of politics, trade, travel, and...
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26 February 2025
Foodservice: Creating indulgent experiences and building trust
The foodservice market continues to face challenging conditions. Although the industry...
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24 February 2025
How to create stand out packaging in 2025
In 2025, emotional well-being will be a top priority for consumers. They will seek products that...
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4 February 2025
Premium Food and Drink: 3 Things to Evaluate
Premiumization involves creating high-quality, value-driven products that justify their higher price...
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20 January 2025
Indulgence: 5 trends to stay ahead of
“Prioritizing Pleasure” stands out as one of our Top Ten Trends for 2025, reflecting a broader...
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14 January 2025
How Generation Z are Redefining Health and Wellness
Two-thirds of Generation Z, the youngest generation surveyed (aged 18-22 years old)...
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8 January 2025
How Environmental Concerns Connect Consumers Across Generations
FMCG Gurus’ consumer insights show that seven in ten consumers globally are concerned about the...
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6 January 2025
Key Consumer Trends to Monitor in 2025
As we step into 2025, significant shifts in consumer preferences are on the horizon...
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2 January 2025
Inner Glow, Outer Radiance: Exploring Beauty from Within
The emerging trend of "inner radiance, outer glow" is reshaping the personal care market...
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6 December 2024
Part of the Family: Cat Care and Emotional Connection
The humanization of pets is a trend that continues to grow. This is because the role of...
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5 December 2024
Energy Enhanced: Future Opportunities in the Market
Consumers are evaluating their health based on how they are feeling and are finding that they are...
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4 December 2024
5 Things You Need to Know About Nutritional Supplements
In today’s fast-paced world, many consumers struggle to get the vital nutrients they need...
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25 November 2024
Unlocking Natural Resilience: Adaptogens in Wellness
FMCG Gurus' consumer insights indicate that a significant portion of consumers are interested in...
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20 November 2024
Hydration Matters: Exploring Consumer Behaviors
Many consumers are aware of the critical role hydration plays in maintaining overall health...
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18 November 2024
Unlocking New Insights from the Gut Microbiome
In November 2024, FMCG Gurus got together with NutriLeads to explore consumer attitudes and...
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12 November 2024
Top Ten Trends for 2025 – Roundtable Discussion
In November 2024 FMCG Gurus explored the key trends that will shape consumer attitudes and...
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11 November 2024
Clean energy and hydration: Health solutions in beverages
In November 2024 FMCG Gurus and Sensapure Flavors presented a webinar exploring shifting...
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24 October 2024
Consumers Reveal Their Top Three Barriers to Weight Loss
Over a third of consumers surveyed globally stated that they gained weight over the past year and...
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21 October 2024
Delving into the Habits and Priorities of Performance Nutrition Consumers
Representing less than 10% of the general...
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15 October 2024
FMCG Gurus announces their Top Ten Trends for 2025
It’s essential for brands across the dynamic global food, beverage, and supplement markets to...
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11 October 2024
Probiotics in Mental Health: What does the future hold?
In October 2024 FMCG Gurus and Lallemand got together to talk about consumer attitudes towards...
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27 September 2024
Metabolic Matters: Navigating Functional Formats and Efficacy
FMCG Gurus’ consumer insights show that approximately two-thirds of consumers across...
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17 September 2024
Heart Health Approaches, Claims, and Categories in 2024
Not surprisingly, a large portion of consumers acknowledge the connection between good heart...
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2 September 2024
Skin Health Optimization in 2024
FMCG Gurus' consumer insights highlight that 67% of global consumers acknowledge the connection...
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19 August 2024
Trend 8 – For Today, Better Tomorrow
Consumers are actively prioritizing their health and focusing on prevention rather than treatment...
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1 August 2024
Women’s Health Trends and Embracing Holistic Wellness
Women remain proactive in prioritizing their well-being, emphasizing prevention over cure and...
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29 July 2024
Digestive Health, Emotional Wellness, and a Drop in Demand
Consumers understand that poor digestive health not only brings about discomfort and affects their...
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23 July 2024
Mobility Health: Navigating Challenges and Solutions
Consumers tend to be less proactive in enhancing their mobility health Generally, consumers are...
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15 July 2024
Advances in Tailored Nutrition: Genetic Testing and the Pandemic
A common question within the industry is about the lasting effects of the pandemic and its impact on...
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8 July 2024
Top Trend 6: Breaking Barriers
Consumers in today's landscape are juggling a variety of concerns, ranging from health and...
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19 June 2024
Top Trend 5: Natural Harmony
Consumers are turning to a simplified approach, favoring natural ingredients and products...
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5 June 2024
Top Trend 4: Strive for Happiness
Many consumers are prioritising their happiness by seeking products that enhance their well-being...
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4 June 2024
Cognitive Health: Proactive and Holistic Approaches
Despite a slight decrease compared to 2021 when consumers were more health-conscious due to...
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24 May 2024
Snacking Habits: Meal-time Fragmentation and Escapism
Meal-time fragmentation is a growing trend on a global scale. Consumers are frequently skipping...
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15 May 2024
Top Trend 3 – My Plate, My Profile
In today's health-conscious society, there is a noticeable trend among consumers toward...
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8 May 2024
Hot Drinks: Consumption Habits and Ingredients
A significant portion of hot drink consumption is driven by habit. This has led to a lack of change...
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23 April 2024
Soft Drinks Trends: Changing Habits and Nutritional Labels
On a global scale, a significant number of beverage choices are driven by habits, as consumers select...
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19 April 2024
Top Trend 2 – Green Horizon
Increased consciousness regarding environmental issues has amplified consumer anxieties...
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15 April 2024
Top Trend 1 – Maximize My Value
Many people are experiencing the impact of rising prices and are actively looking for ways to...
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12 April 2024
Food Allergies and Intolerances in 2024
While there has been a surge in awareness around food and drink-related allergies and intolerances...
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11 April 2024
Packaging Trends: Recyclable and Hassle-Free
Consumers are mindful of environmental concerns related to food and drink packaging. They...
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28 March 2024
Sugar Consumption: Navigating Moderation and Avoidance
Globally, consumers remain vigilant about the ingredient information displayed on product...
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