Coffee Trends: Speciality Coffees and Sustainability

30th August 2023


In the beverage industry, coffee trends have seen a rise in unique flavors and blends. There is an increased demand for specialty and artisanal coffees, as consumers are becoming more interested in the origin and quality of their coffee. Sustainability is also playing a big role, with consumers seeking out brands that prioritize ethical sourcing and environmentally friendly practices. Additionally, ready-to-drink coffee products have become increasingly popular, offering convenience and on-the-go options. Coffee innovations such as cold brew and iced coffee are also gaining traction.

Coffee Trends, Sustainability, Nutritional Labeling, FMCG, Consumer Insights, Market Research

Coffee Consumption

Drinking coffee is a daily occurrence for a large proportion of consumers. For instance, FMCG Gurus’ consumer insights reveal that 47% of global consumers drink hot coffee daily. In comparison, only 5% of global consumers drink specialty coffee daily, such as a latte or americano. This highlights how specialty coffees are seen as more of a treat rather than a daily necessity. It is important to note that of hot coffee drinkers, a majority purchase coffee in the supermarket. This suggests that regular coffee drinkers pick up coffee as part of their food shop, as opposed to those who consume specialty coffees as a treat or when they are on the go outside of the home.

Speciality Coffee

Coffee consumption has been steadily growing as more people appreciate the rich flavors and unique profiles of specialty coffees. The demand for premium and artisanal coffee is driving innovation in the industry, with companies offering unique blends and limited-edition releases.

However, it is important to consider the impact of rising costs on the specialty coffee market. FMCG Gurus’ market research has revealed that 77% of global consumers are looking to reduce spending in coffee shops and cafes over the next month. This highlights the impact of the cost of living crisis on out-of-home purchases. To respond to this, brands in the coffee market should offer premium at-home coffees during this recessionary period.


Coffee Trends, Sustainability, Nutritional Labeling, FMCG, Consumer Insights, Market Research

Sustainability and ethical practices in the coffee market are becoming increasingly important. Consumers are looking for brands that prioritize ethical sourcing, fair trade practices, and environmental conservation. Many companies are implementing initiatives to support farmers, promote biodiversity, and reduce their carbon footprint. FMCG Gurus’ consumer insights reveal that 70% of global consumers look for environmentally friendly claims in hot coffee. Additionally, 47% of global consumers seek fair-trade certified claims in hot coffee. This highlights that a significant proportion of consumers are placing a greater emphasis on the environmental and social impact of their coffee choices.

As a result, coffee brands are increasingly focusing on ethical sourcing practices, fair trade certifications, and supporting local coffee farmers. Additionally, there is a growing trend towards eco-friendly packaging and promoting recycling initiatives. Our findings reveal that 41% of consumers seek out hot coffee with recyclable packaging. As a result, the coffee market must continue to work towards more sustainable initiatives to meet the evolving demands and values of environmentally-conscious consumers.

Sugar Content

With a greater focus on long-term health, consumers are seeking out healthier alternatives and reducing their sugar intake. FMCG Gurus’ market research shows of the consumers who check nutritional labeling on coffee, 60% check for sugar content. In response to this demand, coffee brands must offer low-sugar or sugar-free options, as well as natural sweeteners or flavored syrups with reduced sugar content. This allows consumers to personalize their coffee experience while also aligning with their health-conscious choices.

However, it is important to note that taste and sensory appeal is a priority for many consumers when it comes to coffee, so brands must make sure they do not overpromote health and compromise on taste.

The article is based on FMCG Gurus: Coffee Trends – Global Report 2023. For more information, please click here.

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