Top Trend 3 – My Plate, My Profile

15th May 2024

Proactive Consumers are Focusing on a Prevention over Cure Approach

In today’s health-conscious society, there is a noticeable trend among consumers toward being proactive in maintaining their wellness. For instance, FMCG Gurus’ consumer insights reveal that 63% of global consumers deem themselves a proactive consumer. This means they feel they do not suffer from health problems and are looking to improve their health. This shift is primarily driven by the desire to sustain peak energy levels and an active lifestyle well into advanced age and reduces the risks of diseases. Consequently, there is a significant focus on functional and fitness-focused products and services. These are aimed at enhancing performance or promoting overall well-being.

The food and beverage sector is experiencing an increase in tailored products. These kinds of products are designed to help individuals reach their health objectives and uphold a high quality of life. By adopting this movement, consumers are actively taking control of their health and embracing a proactive approach. 

Health And Wellness, Food And Drink, Personalised Nutrition, Proactive Approach, Functional Food, Consumer Insights, Market Research.

Consumers are Researching Various Products and Ingredients while Focusing on Health at all Costs

With a strong focus on health and well-being, consumers are actively researching various products and their components. This increased attention to detail is resulting in the examination of ingredient lists. As a result, individuals are striving to make more informed decisions that align with their proactive approach to health. For example, FMCG Gurus’ market research highlights that 45% of global consumers state that in the last two years they have taken greater interest in ingredients in food and drink that are known to boost health. Going beyond basic nutrition, there is a growing emphasis on identifying ingredients known for their significant health benefits. This trend offers an opportunity to educate a wider audience about their specific nutritional needs and preferences.

Additionally, it serves as a platform to spotlight particular ingredients that may help manage symptoms commonly associated with specific age groups. This will empower consumers with tailored knowledge to support their health objectives. As consumers continue to prioritize wellness, this conscientious shift in ingredient research and understanding is inherently shaping a more informed and proactive approach to personal health management. 

Health And Wellness, Food And Drink, Personalised Nutrition, Proactive Approach, Functional Food, Consumer Insights, Market Research.

Personalized and Tailored Health Plans Have a Growing Appeal

The food and beverage industry is experiencing a notable surge in demand for individualized and highly customized health solutions, as people seek personalized solutions that address their distinct requirements and preferences. For instance, FMCG Gurus’ consumer insights reveal that 59% of global consumers say they are interested in food and drink products that are customized to meet their individual needs. This trend toward personalized wellness is propelling the popularity of products and experiences that are specifically tailored to individual lifestyles, preferences, and needs.

Consequently, there is a growing opportunity for brands to provide customized health products and experiences that resonate with consumers. By aligning their offerings with the needs of each individual, brands can capture the attention and loyalty of health-conscious consumers. This will give them a sense of control over their personal well-being. As a result, this shift towards personalized health plans signifies a change in how individuals approach their wellness journey. This emphasises the importance of customized solutions designed to cater to the diverse and specific needs of each consumer. 

Health Monitoring Apps are Becoming More Popular

The health and wellness sector is currently witnessing a remarkable rise in the popularity of health monitoring apps. This corresponds to a new wave of innovation. For example, FMCG Gurus’ market research highlights that 23% of global consumers use mobile apps to help monitor their diet. This emerging trend is connected to the heightened recognition of the crucial role played by DNA and individual genetic makeup in shaping overall health. As consumers gain a deeper understanding of the influence of genetic factors on their well-being, there exists an opportunity for technological advancements to enable real-time health monitoring. This will provide customized solutions to address their specific health needs and objectives.

These factors highlight a substantial shift towards personalized and data-driven approaches to health management. This will also involve a focus on harnessing technological breakthroughs to empower individuals in optimizing their well-being based on their genetic makeup. 

This article is based on FMCG Gurus: Top Trend 3 – My Plate, My Profile – Global Report 2024. For more information, please click here.

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