Wellness and Self-Care Trends in 2023

27th October 2023


In today’s rapidly evolving beauty and wellness industry, it is crucial to empower and educate consumers. As the industry constantly adapts and responds to changing consumer values, it becomes imperative to shift the focus from unrealistic beauty standards to promoting overall well-being. By encouraging the development of products and services that prioritize consumer value and cater to individual needs, the industry can foster a greater sense of self-care and wellness.

Moreover, through educational marketing campaigns and collaborations with skincare experts, the industry can enlighten consumers on the relationship between nutrition, hydration, and skin health. Embracing ethical and sustainable practices not only appeals to environmentally conscious consumers but also presents opportunities for innovative products infused with adaptogens or wellness-focused formulations.

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Consumer Attitudes

Consumers demonstrate a notable interest in skin health products, even when not experiencing specific symptoms, presenting its significance as a vital component of self-care. Surprisingly, FMCG Gurus’ consumer insights reveal that over 50% of global consumers actively seek out food and drink products that can contribute to improving their skin health. The importance of healthy skin extends beyond mere aesthetics; it serves as an indicator of overall well-being and contributes to self-esteem and confidence.

Consumers actively pursue products that not only enhance their external appearance but also foster a deep sense of inner well-being. This strong connection between skin health, confidence, and an overall sense of feeling good is compelling evidence of how consumers value the holistic benefits. 

Inner Beauty, Outer Glow

The interplay between inner well-being and skin health has ignited a wave of innovation within the skincare industry. This has resulted in the development of wellness-infused products and supplements that specifically target the enhancement of skin health. For example, FMCG Gurus’ market research reveals that 37% of global consumers like to see claims about products improving skincare health in nutritional supplements. This emerging trend has paved the way for the inclusion of ingredients such as adaptogens, probiotics, and retinols in skincare formulations, celebrated for their diverse range of benefits. By strategically positioning these products as part of a holistic approach to personal wellness, the skincare industry bridges the gap between physical health and skin health. 

Wellness, Self-Care, Adaptogens, Skincare, Skin Health, FMCG, Food and Drink, Sleep Health, Consumer Insights, Market Research

Rethinking Beauty Standards

The notions of beauty in society continually face challenges and undergo redefinition due to various societal influences. In promoting a more inclusive perspective, it becomes crucial to encourage diverse representations of beauty that empower individuals to embrace their distinct qualities and inner beauty. By promoting self-acceptance and self-love, we recognize that beauty encompasses a multifaceted range of characteristics. Additionally, advocating for diversity and inclusion in media, advertising, and entertainment helps challenge the limited and narrow beauty ideals that exist, fostering a more inclusive and positive beauty narrative. 

Health Concerns

Consumers have demonstrated significant concern for their digestive health, recognizing that a well-functioning digestive system is essential for overall well-being and comfort. FMCG Gurus’ consumer insights reveal 18% of global consumers are concerned about their digestive health. Digestive problems can cause considerable discomfort and have an impact on other aspects of health, including mood, immunity, and weight management. This highlights the appeal of adopting dietary and lifestyle practices that support optimal digestion. Moreover, digestive health is intricately linked to skin health. A compromised gut can contribute to skin issues such as acne or eczema, while a healthy gut can enhance skin clarity and radiance. The connection between digestive health and skin health underscores the importance of nurturing a healthy gut for achieving vibrant and healthy skin. 

This demonstrates that consumers directly connect physical appearance with both emotional and physical well-being. Particularly during times of economic uncertainty, when stress and anxiety are prevalent, feelings of self-confidence become even more significant. Additionally, consumers remain concerned about illness and disease, and they recognize a link between skin, hygiene, and vulnerability to poor health. Therefore, it is crucial for brands to promote the concept of holistic health and beauty from within when targeting consumers seeking to maintain and improve their skincare routines. 

The article is based on FMCG Gurus: Health, Wellness, and the Beauty Within – Global Report 2023. For more information, please click here.

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