Mobility Health: Navigating Challenges and Solutions

23rd July 2024

Consumers tend to be less proactive in enhancing their mobility health

Generally, consumers are known for taking a proactive approach to their health. Although some of the urgency in maximizing well-being seen during the pandemic has diminished. However, when it comes to mobility health, consumers tend to be more reactive. Only 45% express interest in products addressing mobility health even without symptoms, and just 41% actively seek out such products. Despite recognizing the connection between good mobility and overall health and the availability of beneficial ingredients like protein and calcium in everyday food and drink options, a significant portion of consumers only consider their mobility health when experiencing symptoms.

Mobility Health, Nutrition, Consumer Insights, Market Research, FMCG, Proactive, Health and Wellness.

Consumer satisfaction with mobility health is lacking

FMCG Gurus’ consumer insights reveal that consumers are not entirely satisfied with their mobility. While bone health satisfaction is relatively high at 51%, only 34% are content with their energy levels, indicating a potential impact on quality of life. There hasn’t been a notable increase in the proportion of consumers reporting an improvement in mobility health over the past year. For instance, 19% noted a decline, likely influenced by inactive lifestyles. This suggests that movability-related health issues may become more prevalent in the coming years across all demographics.

Mobility Health, Nutrition, Consumer Insights, Market Research, FMCG, Proactive, Health and Wellness.

Consumers commonly face mobility-related health issues

Due to a reactive approach and modern lifestyles, mobility-related health problems are widespread. While previously associated more with older consumers, issues now affect individuals of all ages due to factors like inactivity. Tiredness and lack of energy are commonly reported, impacting flexibility and overall performance in daily tasks.

Improving mobility is not a top priority for consumers over the year

Despite intending to make health and wellness improvements, many consumers do not prioritize addressing mobility health, even with prevalent symptoms. Cognitive health takes precedence, with less attention given to joint and bone health. Consumers tend to address movability concerns mainly when experiencing discomfort. This indicates a need to shift towards preventative measures rather than reactive responses.

Consumers acknowledge the benefits of activity for mobility health

Consumers understand the correlation between good mobility health and overall well-being. They recognize that lifestyle changes can enhance movability without seeking specialized medical advice. Increasing physical activity and reducing inactive behavior are seen as effective ways to improve movability. Emphasizing light exercises like walking and swimming can have a positive impact on movability and encourage a preventative approach to maintaining mobility health. 

This article is based on FMCG Gurus: Mobility Health – Country Reports 2024. For more information, please click here.

Back to Blog


Latest Posts


Click below to share this post: