Introduction
FMCG Gurus’ consumer insights highlight that 67% of global consumers acknowledge the connection between good skin health and overall well-being. This demonstrates that consumers understand the importance of skin health beyond just self-confidence and appearance. In addition, this highlights a recognition that poor skin health could indicate underlying health issues, significantly affecting quality of life. Despite this awareness, consumers are not entirely content with their skin health. Their dissatisfaction can be attributed to factors like stress, poor sleep, and finances.
Changing Dietary Habits
As consumers prioritize their health, they are making adjustments to their overall diets and lifestyles. This is in the hopes of enhancing their general well-being, including their skin health. Consumers have implemented various dietary changes over the past few years. The most popular is an increase in fresh fruit and vegetable consumption and engaging in more physical activity.
This return to fundamental nutrition highlights the recognition among consumers of the connection between diet and skin health. Consumers understand that habits such as irregular meal times, excessive indulgence, and inadequate micronutrient intake can negatively impact their appearance. Consequently, consumers realize that they don’t necessarily need to rely on functional or fortified products to enhance their skin health. Instead, they strive to establish a balanced, structured, and nutrient-rich diet that offers positive health benefits.
Consumers are concerned about the impact of UV light
Consumers are keen on addressing various aspects of their skin health in the coming twelve months. Although dry skin is the most commonly reported symptom among consumers, protection from UV light stands out as the primary area of interest. This can be attributed to concerns about climate change and rising temperatures.
Consumers are well aware of the significant consequences of excessive sun exposure. Simultaneously, they acknowledge the increasing temperatures and the susceptibility to adverse and unpredictable weather conditions. Consumers are mindful that these environmental changes can not only affect their physical appearance but also elevate the risk of serious health issues. Consequently, there will be a heightened demand for products perceived to provide adequate protection from UV light.
Consumers are seeking functional products to address dry skin
On a global scale, consumers are drawn to a variety of skin health-related assertions within the food, beverage, and nutritional supplement industries. The appeal of claims related to alleviating dry skin is understandable, as it is a common issue experienced by consumers. Additionally, the popularity of claims related to enhancing collagen levels indicates that consumers are aware of the diverse benefits associated with collagen beyond skin care.
When selecting functional products, consumers prefer to encounter multiple health claims, associating such products with optimal effectiveness, convenience, and value. This signifies that during times of deliberate expenditure, skincare products featuring multiple claims will be highly sought after. Nonetheless, it is essential to recognize that consumers can exhibit skepticism towards these claims, necessitating brands to provide supporting evidence.