In general, women consider themselves to be in good health, however, there has been a decrease in the number of women who report improved health over the past two years
Women remain proactive in prioritizing their well-being, emphasizing prevention over cure and seeking to enhance their health even in the absence of symptoms impacting their quality of life. FMCG Gurus’ consumer insights reveal that 66% of women express that they are in good health. This figure has slightly declined compared to two years ago. Additionally, 34% feel that their health has improved over the past two years, although this represents a decrease from 2021. This suggests that, in the post-pandemic landscape, there may be less emphasis on health optimization, with new challenges emerging in maintaining well-being. These challenges include significant economic uncertainty, the threat of conflict, busy lifestyles, and other factors posing obstacles to women’s physical and mental health.
Women aspire to enhance various aspects of their health in the next twelve months
When it comes to attitudes toward well-being, many women demonstrate a more proactive approach to health compared to men. There are multiple reasons for this, including fewer social taboos around addressing health issues, increased education on specific topics, and the unique challenges of menopause. This proactive stance on well-being drives women to seek improvement in various aspects of wellness in the upcoming year, even if they perceive themselves to be in good health. Overall, women are planning to enhance their general health and wellness, underscoring their preference for preventive measures. As a result, women are looking to make dietary and lifestyle changes in the hope of improving multiple aspects of their well-being simultaneously.
Notably, there has been an increase in the proportion of women seeking to address stress levels and mental health over the past two years, reflecting the acknowledgment that emotional well-being holds equal importance to physical health in enabling healthy aging. Women are currently facing various concerns such as the current cost-of-living crisis, global conflict risks, and trying to balance numerous activities, making them increasingly aware of the impact on their mental well-being.
Women are taking various measures to enhance their well-being
The proactive approach to health leads women to make various lifestyle improvements aimed at managing and enhancing their wellness. It is evident that women are more inclined to take general steps rather than seeking advice from healthcare professionals, indicating their belief in their ability to make changes independently. This suggests that many feel they do not require expert advice or products and view any potential symptoms as self-addressable to some extent. Overall, women are most likely to report improvements in their dietary habits over the past two years, although there has been a decrease in the proportion compared to two years ago.
Conversely, there has been a significant increase in those seeking to improve their sleeping patterns, signaling the growing recognition of the connection between good sleep and overall well-being.