Bright & Bold: Consumers like experiences and products that provide “extra” value
In 2025, emotional well-being will be a top priority for consumers. They will seek products that provide comfort, indulgence, and an escape from daily life. Distinctive packaging that stands out will resonate with consumers looking for ways to uplift their moods. This is especially if it allows them to briefly forget their worries. Packaging that promotes enjoyable experiences—either individually or with friends—will encourage consumers to pause amid daily challenges and refocus on what really matters, thereby motivating impulse purchases. This year, Cadbury Chocolate UK unveiled a series of playful packaging designs, inspired by everyday activities of generosity, celebrating connections, and sharing among loved ones.
Timeless Traditions: During uncertain times, consumers often turn towards products that evoke nostalgia and remind them of simpler moments
Consumers like products that connect them to the past and evoke simpler days. For example, FMCG Gurus consumer insights reveal that 25% of global consumers prefer flavors that they know and trust when turning to food and drink for comfort purposes. This will lead to a preference for comforting flavors and increased demand for nostalgic products. This includes retro packaging and limited edition re-releases of discontinued items. Nostalgic packaging can reignite interest in brands that consumers might have outgrown during their youth. Well-crafted retro designs can trigger feelings associated with past comfort, even when the product or branding is brand new. When executed effectively, nostalgic marketing can evoke powerful emotions. This can spur impulse buys, lowering price sensitivity, and encouraging consumers to upgrade their choices.
Elevating our World: A growing number of consumers are actively seeking to minimize food waste and prefer packaging with a reduced environmental impact
The effects of climate change are increasingly evident, manifesting in extreme weather, depletion of natural resources, and disrupted supply chains. As consumers face immediate threats, they are concerned about potential future consequences if prompt actions aren’t taken. Many believe brands should take an active role in protecting the environment. They expect transparency in sustainability efforts by brands, showcasing eco-friendly initiatives throughout their supply chains as fundamental to their identity. For consumers, the eco-friendliness of packaging hinges on resourcefulness. This includes utilizing renewable materials and protecting biodiversity as key first steps toward sustainability. FMCG Gurus’ consumer insights show that 87% of global consumers think packaging that prevents food waste determines whether packaging is environmentally friendly. Additionally, ensuring packaging is recyclable and disposable is essential. Above all, consumers prioritize preventing food waste. They ensure that purchased products can be fully utilized and that excess does not contribute to greenhouse gases in landfills.