The war on sugar is real! More and more consumers are aware of the impact sugar can have. As a result, they are turning to sweeteners and other ingredients as a substitute. What are these ingredients, and more importantly what are the benefits that consumers associate with this? The question below is from our Q1 country profile survey which launched into 25 countries asking 25,000 respondents. This question is an example of what was covered in our war on sugar section.